To mark the opening of the K-Sale Festa, Korea’s nationwide shopping festival, the K-Online Shopping Week promotion lets shoppers outside Korea enjoy special deals from Korean brands too.

DO IT LIKE A KOREAN – Make Korea’s everyday life your today!

■ Period: Thursday, October 29 – Sunday, November 15, 2026

■ Participating Brands

K-Beauty Routine: GLOBAL AMORE MALL (Amorepacific), OLIVE YOUNG, Piyonna, Kurly, Heuif

K-Fashion New Wave: MUSINSA, KREAM, W CONCEPT, depound, Matin Kim, TREEMINGBIRD

K-Taste & Living: HANPOOM, Heuif, Kurly

K-Fandom & K-Access: Ktown4u, Delivered Korea

■ How to Shop

See the benefits by theme and by brand on the official website, then go to each brand’s online store to buy.

Official website: https://www.shoppingweek.org

Search: ‘K-Online Shopping Week’ or #DoitLikeAKorean

■ Official Social Media

Instagram: @shoppingweek_en (English) / @shoppingweek_jp (Japanese) / @shoppingweek_tw (Traditional Chinese)

TikTok: @konlieshoppingweek_2026

YouTube: @shoppingweek_2026

We hope you enjoy the shopping week!